Scope

The Client

Ten To One is a new rum brand guided by the freedom of expression, love of life, and a sense of individuality. Founded by Marc Farrell, originally from Trinidad, Ten to One redefines what it means to be a spirits brand for our new generation.

The Process

Ten To One came to us with just an idea and a small vial of the rum in its early inception. We had an opportunity to disrupt the industry and create a new perspective on a spirit that has, for decades, been misconstrued in the consumer’s eye. Pirates, spring break, and sugary drinks were far from our mood boards as we developed a sophisticated refresh of the rum bottle.  From there, we embarked on an energetic and modern brand strategy, website, on and off premise marketing and unique influencer and digital content programming. As Ten To One's agency of record, our mission is to continuously Reimagine Rum in the spirits category.