vanessa grande for rosaluna

Scope

Brand Strategy

Brand Identity

Content Creation

Creative Direction

Design

Digital Experience

Influencer Programming

Photography

Social Media

Naming

Digital Strategy

The Client

Rosaluna is an all natural, non-GMO, gluten-free Mezcal that is hand-made in the rolling mountains of Oaxaca, Mexico. It's vision is to introduce people the ever-growing category by sharing the Magic of Mezcal.

The Process

In 2018, Nate Brown, our Founder & Creative Director, partnered with best friend and former Me Undies COO to create Rosaluna, an award-winning mezcal that was born out of a desire to introduce more people to the intimidating, yet fast-growing, mezcal category. The task was to create a brand that was positioned as the introduction to the category, one that is magical, exciting, and filled with vibrancy and joy. We developed the entire brand, from naming, to strategy and position, to identity, packaging design, marketing materials, and experiences.

vanessa grande for rosaluna
https://vimeo.com/749302428
ALL PROJECTS