Scope

The Client

To ring in the new 2017 year, Patron Tequila wanted to create a film that honored the spirit of celebration. Patron doesn’t set out to create moments - it only perfects them..

The Process

Through sound design, editing, and composition, Institute distilled the celebratory mood into an energetic one-minute montage.The film debuted just before New Years Eve on Patron's website and social channels, and continued to live on throughout the year across a multitude of platforms.