Scope
Creative Direction
Experience Design
Content Creation
Stage Design
The Client
Kith would continue its iconic place in streetwear with another show during New York Fashion Week, this time honoring its collaborations via sports. The brief was to create an experience for the Kith runway show that would transport guests to a fully customized KithSport complex.
The Process
Institute took over the Classic Car Club in Manhattan, positioning giant sports bleachers around the runway and custom designed KITH championship banners that hung over the guests. With Samsung as a returning sponsor, we created a custom-built, 94’ screen that displayed custom footage edited for each chapter of the show. The show featured appearances by legendary athletes Scottie Pippen and Lebron James, who each debuted their respective collections, as well as a live soundtrack by New York staple DJ Premier.
