Scope

The Client

It's hard to believe Alexander Wang was already 10 years in when we celebrated this iconic milestone. For the SS16 runway show, Wang’s mission was to develop a powerful visual experience - and a blowout to mark the anniversary celebration.

The Process

Alongside iconic set designer Stefan Beckman, a custom 150’ projection screen was built, serving as the runway’s backdrop and visceral retrospective of the iconic designer’s career. Institute also created a film edit that showcased a decade's worth of milestones in Alexander Wang's life. Upon the closing of the film, the oversized doors behind the runway opened up into a massive warehouse party that in true Wang fashion, went well into the early hours.