Simply Perfect

  • To ring in the new 2017 year, Patron brought Institute on board to create a film that honors the spirit of celebration. Through the use of sound design, editing and composition, Institute distilled the celebratory mood into an energetic one minute montage.

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  • The message was singular: Patron didn’t set out to create moments, only to perfect them

    The film debuted just before New Years Eve on Patron's website and social channels and continues to live on throughout the year across a multitude of platforms.