Studio 45

  • Institute’s aim in redesigning Nike’s elite 45 Grand St. facility was to create a fully progressive and functional fitness experience.

  • Rooted in modularity, the concept emphasized the ability to transform and adapt to each user’s personal experience – whether he or she be a high school track star or an NFL MVP.

  • Changeable set pieces, innovative storage use, and flexibility to repurpose rooms throughout the space were integral to the design, while the use of raw, deconstructed materials signified high-performance and functionality.

  • Implementation of the NIKE+ app was also a key initiative, marrying technology with the emotional audio and visual cues inherent in the environment.