To emulate and transcend last year’s KITHLAND, Institute and Kith converted Classic Car Club Manhattan into a spectator sport complex, complete with bleachers, championship banners, and a custom-built 94 foot long screen.
Featuring appearances by legendary athletes Scottie Pippen and Lebron James to debut their respective collections, the night was capped off by a soundtrack created live by New York staple DJ Premier.
Through purposeful and wholistic creative direction, Institute and Kith combined monolithic set pieces with artful content and sound to create a one-of-a-kind sports multiplex experience. The entire show was live streamed to a global audience via Kith’s Instagram.
With an unprecedented number of collaborations feautring adidas, Nike, Coca-Cola, Moncler, Bergdorf Goodman, Calux, Champion, Iceberg, Nishikawa, Nonnative, OFF-WHITE, Asics, Clark’s, Fracap and Timberland, Kith again managed to upend the traditional fashion show once again and has created an industry wide multimedia spectacle that fans can look forward to.
For Kith’s pop-up shop at Maxfield’s LA, Institute was brought on to transport the Queens World's Fair to Melrose Ave, complete with a Unisphere, national flags and vintage New York food carts.
The ten foot tall Unisphere modern replica was constructed from steel and sat in the center of the space as a monolith, surrounded by the national flags of the countries affected by the recent travel ban in a subtle gesture of solidarity.
New product was positioned atop acutely designed glass cubes, detailed with a condensation effect as a versatile nod to the fountains that surround the Unisphere in Queens.
The experience coincided with a new campaign and product release dubbed "Love Thy City" which included jackets, hoodies, hats and footwear. Notable guests ranged from professional athletes to cultural icons.
When KITH approached Institute for their first ever runway show, a shared passion for the unique and unforgettable made for the New York institution's ardent NYFW debut.
The concept of KITHLAND was born - and with it - a night of performance and technology driven programming. Chaptered by segments of exclusive music and creative content, 90 looks were presented from the brand’s “Beach”, “City”, and “Mountain” collections.
Artists such as Fabolous, The Lox, Mase, Ja Rule, and A$AP Rocky stormed the stage, DJ’d by A-Trak which then seamlessly transformed into an epic after party.
The experience was live-streamed across the globe on kithnyc.com and was widely celebrated as the must-see show of the week.