Fall Winter 18
In a monumental showcase for the brand’s womenswear debut, John Elliott and Institute crafted a FW18 show in the theme of "Delirium". With a series of distorting, reeded glass installations, lights and shadows were thrown up, down, and across the runway.
The set design was initially inspired by the role of delirium in Lynchian films like Twin Peaks. Institute took the concept and transformed the space into a fever dream of light, sound and lucid imagery.
For the first time in the history of John Elliott, a mix of male and female models traversed the runway, all clad in neutral palettes and scored by an eerie, pulsing soundtrack by darkwave band Them Are Us Too.
Fall Winter 17
For John Elliott’s Fall/Winter ’17 show, inspiration stemmed from scholastic tournament culture, specifically the aura and ethos around AAU Basketball.
The show featured a drum line performance by Vernon Township Highschool, outfitted in John Elliott, whose snares bore shadowy and roaring snaps while silhouetted against the stadium lights and fog.
The models then glided down a runway patterned with deconstructed court-lines - a motif John used throughout - echoing the vibrant colors in the collection.
Spring Summer 17
For John Elliott’s SS17 show “Watching Water”, creative inspiration was rooted in the interactivity between light, water, and reflection.
In a nod to John’s consistent use of clean, simple materials, the set visualized an ongoing conversation between his designs and the natural elements.
Instead of a traditional runway, models marched alongside a reflection pool with thunderous music playing overhead. Meanwhile, mirrors bounced light across the room and echoed shadow play along the walls.
Producer Lee Bannon was brought on to compose an original mix from behind the runway, while Boiler Room live streamed the event to millions of subscribers worldwide marking the inaugural Boiler Room Fashion Show. The show was ranked as one of the Top-10 shows of the season, globally.
Fall Winter 16
For John Elliott’s FW16 show, titled “Over The Line”, Institute took conceptual high ground in the Berlin nightlife aesthetic.
Inviting themes of tension, disorientation, and friction, the set heavily echoed the starkness of the great European city - detailed by muted visual cues from the underground club scene.
Layered mirrors, stroboscopic lights, and towering subwoofers outlined the runway, while a music collaboration with underground techno mainstays Woo York brought a stormy, live track to the audience.
Spring Summer 16
For John Elliott’s SS16 collection, both the creative and show concept were based off an unconventional inspiration trip through Vietnam.
An 11 day marathon, spanning from Ho Chi Minh City to Hanoi and run by John and Nate Brown, set the vision for a unique, athletic-conceptual approach.
Particularly moved by the acid washed concrete and neon signs of Southeast Asia, Institute devised a set around the feelings of chaos and enchantment channeled through the city streets.
In line with the set and collection visuals, music was sampled from videos taken at traffic stops along the journey and repurposed by producer Danny Daze.
Fall Winter 15
For John Elliott’s FW15 collection and debut show at NYFW, Institute delivered a set design inspired by John’s home city of San Francisco.
The runway featured 75 individually circuited fluorescent lights and 8 custom tile structures, and was lauded in a style.com write up titled “Meet the most popular kid at New York Fashion Week.”