Maxfield Pop-Up

  • For Fear of God’s second pop-up shop at the iconic Maxfield LA, Institute was enlisted to transform the space into a modern “House of God.

  • The gallery space was transformed into a sparse black box, complete with wooden pews and a monolithic screen installation. The screen displayed vintage televangelist messages, Fear of God original content and even a Sunday service, creating a powerful visual experience for attendees.

  • The shop opened to a line of enthusiasts, who filled the space to capacity for the first screening and were able to purchase exclusive Fear of God pieces.