Palm Springs Hotel
As Calvin Klein's experiential agency of record in 2016, we dreamt up a one-of-a-kind immersive experience to kick off the sultry festival weekend and create a milestone moment in a full year of programs.
With Virgil Abloh as creative partner and curator, the L’Horizon Hotel and Spa in Palm Springs was transformed into a cultural and lifestyle destination for the duration of the festival.
Outfitted with a lineup of poolside activations and custom weekend essentials, the hotel served as home base to a diverse group of music, fashion, and cultural influencers – who jetted off to the festival grounds in between programming.
Overnight guests included Haim, Luka Sabbat, and Amandla Stenberg, who mixed with other select attendees for pool parties, yoga sessions, fireside cultural talks, and live music through the weekend.
As a supporting element to Calvin Klein in Palm Springs, Institute envisioned an after hours rave to round out the festival’s opening Friday night.
An abandoned Sam’s Club was taken over, blanketed in white fluorescent lights, flanked by Funktion One sound, and equipped with a manifold artist lineup including Alesso, Virgil Abloh, Giullame Berg, and Éclair Fifi - all of which was live-streamed to millions of viewers via Boiler Room.
A crowd of over 4,000 trekked to what was dubbed the CK Desert Warehouse Sessions, staying for the In N Out Burger truck and a high intensity, white-heat light show by Tobias Rylander. Celebrities and festival goers alike mixed on the dance floor, keeping the party going past 4am.
When Calvin Klein linked up with Dazed Magazine for the annual Dazed 100, Institute was asked to conceive a night of exclusive music, fashion, and entertainment for their honored list of influencers.
Inspired by the Berlin nightlife circuit, the event made its home in a vacant Bushwick warehouse – and materialized as a stroboscopic rave lasting through the early morning.
It featured custom lighting installations by Tobias Rylander, performances by Arca and Kelela, and an array of raw, utilitarian design cues to mimic the underground club scene.
Attendees were also welcome to interact with the space, whether writing on walls or mingling under the glow of projections and a fog-filled dance floor. The night was ultimately lauded across media as an industry go-to for both VIP and consumer guests.