Formation World Tour
During the creative development of Beyonce’s critically acclaimed Formation World Tour, Institute was brought on to help structure the concert’s narrative and overall look and feel.
Staying true to the powerful messages present in her sixth studio album Lemonade, the show garnered huge commercial success and occupied Billboard’s No. 1 slot on the list of best-attended summer tours.
On The Run
After a successful lineage of projects with Beyonce and Jay Z, Institute continued its partnership with Parkwood Entertainment for one of 2014’s most successful tours: On the Run.
Realizing an immense vision with Parkwood’s creative team - which included a true “Bonnie and Clyde” inspired love story - Institute directed visual elements across the tour that led to iconic and provocative imagery complementing Dikayl Nikesh’s cinematic storyline.
Grossing $100 million in the first 19 U.S. shows alone, On the Run was widely celebrated for its detailed storytelling and visual experience.
When Institute was approached for Beyonce’s performance at the 2014 VMAs, there was a shared vision to build the 15 minute stage time around her namesake visual album released earlier that year.
Prior to accepting her Video Vanguard Award onstage, she sang the full track list, which was remixed into a seamless audio and visual explosion.
Institute conceptualized, shot, composited, and stage designed the medley, which was lauded by some as the performance of her career.
Everything Is Love
For the ‘Everything is Love’ album launch, The Carters decided they would announce it as a surprise after the June 16 show in London. Once again, Creative Director Nate Brown and the Institute team came onboard to help bring it to life.
Our objective was to tell the story of the couple's journey.