Spring Summer 16
With the goal of redefining the traditional runway show, Institute joined Rag & Bone’s SS16 show with a host of previously unseen angles and camera techniques. Drones, Go Pros and a custom 360 rig offered aerial perspectives and time-lapse effects to the viewer experience.
Providing audience and media with a vantage point previously unseen, viewers could truly see behind the scenes and enjoy a full 360 experience of the show.
The deeper and more revealing presentation established a voyeuristic element to those present, while also allowing those without a seat to participate in the allure of NYFW in an entirely new way.