Brand Identity

  • Institute was brought on to develop the creative strategy, brand identity, and visual system for the Fall 2017 launch of Panacea Skincare.

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  • Inspired by the continuity provided by Panacea's daily routine through day and night, as well as the genderless quality of its products, the studio concentrated the core visual elements around connectivity and fluidity. Neutral colors, circular motifs, and an infinite line all speak to the seamless integration that Panacea promises to its users' morning routine.

  • Institute's services for the Panacea brand launch included Creative Direction, Branding, Packaging, Web Design, Content Production, Copywriting, and Social Strategy.