Studio 45

  • Institute’s aim in redesigning Nike’s elite 45 Grand St. facility was to create a fully progressive and functional fitness experience.

  • Rooted in modularity, the concept emphasized the ability to transform and adapt to each user’s personal experience – whether he or she be a high school track star or an NFL MVP.

  • Changeable set pieces, innovative storage use, and flexibility to repurpose rooms throughout the space were integral to the design, while the use of raw, deconstructed materials signified high-performance and functionality.

  • Implementation of the NIKE+ app was also a key initiative, marrying technology with the emotional audio and visual cues inherent in the environment.

Nike+ NYC

  • In an effort to provide the ultimate interactive workout experience for 300 of Nike’s top cultural influencers, athletes, and buyers, Institute collaborated with Todd Tourso for a unique, one-night only installation.

  • A 20’ x 20’ LED cube was erected in the iconic Cipriani’s of downtown NYC, serving as the backdrop for a massive group workout. The restaurant was transformed from an elegant dining venue into a visually captivating music and fitness experience, displaying an array of lights and visuals through the 45 minute routine.