Institute’s aim in redesigning Nike’s elite 45 Grand St. facility was to create a fully progressive and functional fitness experience.
Rooted in modularity, the concept emphasized the ability to transform and adapt to each user’s personal experience – whether he or she be a high school track star or an NFL MVP.
Changeable set pieces, innovative storage use, and flexibility to repurpose rooms throughout the space were integral to the design, while the use of raw, deconstructed materials signified high-performance and functionality.
Implementation of the NIKE+ app was also a key initiative, marrying technology with the emotional audio and visual cues inherent in the environment.
In an effort to provide the ultimate interactive workout experience for 300 of Nike’s top cultural influencers, athletes, and buyers, Institute collaborated with Todd Tourso for a unique, one-night only installation.
A 20’ x 20’ LED cube was erected in the iconic Cipriani’s of downtown NYC, serving as the backdrop for a massive group workout. The restaurant was transformed from an elegant dining venue into a visually captivating music and fitness experience, displaying an array of lights and visuals through the 45 minute routine.