Kith Sport

  • To emulate and transcend last year’s KITHLAND, Institute and Kith converted Classic Car Club Manhattan into a spectator sport complex, complete with bleachers, championship banners, and a custom-built 94 foot long screen.

    Featuring appearances by legendary athletes Scottie Pippen and Lebron James to debut their respective collections, the night was capped off by a soundtrack created live by New York staple DJ Premier.

  • Through purposeful and wholistic creative direction, Institute and Kith combined monolithic set pieces with artful content and sound to create a one-of-a-kind sports multiplex experience. The entire show was live streamed to a global audience via Kith’s Instagram.

  • With an unprecedented number of collaborations feautring adidas, Nike, Coca-Cola, Moncler, Bergdorf Goodman, Calux, Champion, Iceberg, Nishikawa, Nonnative, OFF-WHITE, Asics, Clark’s, Fracap and Timberland, Kith again managed to upend the traditional fashion show once again and has created an industry wide multimedia spectacle that fans can look forward to.

Maxfield Pop-Up

  • For Kith’s pop-up shop at Maxfield’s LA, Institute was brought on to transport the Queens World's Fair to Melrose Ave, complete with a Unisphere, national flags and vintage New York food carts.

  • The ten foot tall Unisphere modern replica was constructed from steel and sat in the center of the space as a monolith, surrounded by the national flags of the countries affected by the recent travel ban in a subtle gesture of solidarity.

  • New product was positioned atop acutely designed glass cubes, detailed with a condensation effect as a versatile nod to the fountains that surround the Unisphere in Queens.

  • The experience coincided with a new campaign and product release dubbed "Love Thy City" which included jackets, hoodies, hats and footwear. Notable guests ranged from professional athletes to cultural icons. 


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  • When KITH approached Institute for their first ever runway show, a shared passion for the unique and unforgettable made for the New York institution's ardent NYFW debut.

  • The concept of KITHLAND was born - and with it - a night of performance and technology driven programming. Chaptered by segments of exclusive music and creative content, 90 looks were presented from the brand’s “Beach”, “City”, and “Mountain” collections.

  • Artists such as Fabolous, The Lox, Mase, Ja Rule, and A$AP Rocky stormed the stage, DJ’d by A-Trak which then seamlessly transformed into an epic after party.

  • The experience was live-streamed across the globe on and was widely celebrated as the must-see show of the week.