Palm Springs Hotel
As part of Calvin Klein’s experiential programming for 2016, Institute dreamt up a one-of-a-kind immersive experience to kick off the sultry festival weekend.
With Virgil Abloh as creative partner and curator, the L’Horizon Hotel and Spa in Palm Springs was transformed into a cultural and lifestyle destination for the duration of the festival.
Outfitted with a lineup of poolside activations and custom weekend essentials, the hotel served as home base to a diverse group of music, fashion, and cultural influencers – who jetted off to the festival grounds in between programming.
Overnight guests included Haim, Luka Sabbat, and Amandla Stenberg, who mixed with other select attendees for pool parties, yoga sessions, fireside cultural talks, and live music through the weekend.
As a supporting element to Calvin Klein in Palm Springs, Institute envisioned an after hours rave to round out the festival’s opening Friday night.
An abandoned Sam’s Club was taken over, blanketed in white fluorescent lights, flanked by Funktion One sound, and equipped with a manifold artist lineup including Alesso, Virgil Abloh, Giullame Berg, and Éclair Fifi - all of which was live-streamed to millions of viewers via Boiler Room.
A crowd of over 4,000 trekked to what was dubbed the CK Desert Warehouse Sessions, staying for the In N Out Burger truck and a high intensity, white-heat light show by Tobias Rylander. Celebrities and festival goers alike mixed on the dance floor, keeping the party going past 4am.
When Calvin Klein linked up with Dazed Magazine for the annual Dazed 100, Institute was asked to conceive a night of exclusive music, fashion, and entertainment for their honored list of influencers.
Inspired by the Berlin nightlife circuit, the event made its home in a vacant Bushwick warehouse – and materialized as a stroboscopic rave lasting through the early morning.
It featured custom lighting installations by Tobias Rylander, performances by Arca and Kelela, and an array of raw, utilitarian design cues to mimic the underground club scene.
Attendees were also welcome to interact with the space, whether writing on walls or mingling under the glow of projections and a fog-filled dance floor. The night was ultimately lauded across media as an industry go-to for both VIP and consumer guests.
Spring Summer 17 Campaign
For John Elliott’s Spring Summer 17 campaign, Institute and John went to the Mayan Jungle in Tulum, Mexico to expand on the narrative of the “Watching Water” runway show
Shot by the talented Patrick Maus, the photography reflects and enhances the sun-drenched, beach-centric vibe of the collection.
Fall Winter 17
For John Elliott’s Fall/Winter ’17 show, inspiration stemmed from scholastic tournament culture, specifically the aura and ethos around AAU Basketball.
The show featured a drum line performance by Vernon Township Highschool, outfitted in John Elliott, whose snares bore shadowy and roaring snaps while silhouetted against the stadium lights and fog.
The models then glided down a runway patterned with deconstructed court-lines - a motif John used throughout - echoing the vibrant colors in the collection.
Season 9 Campaign
For the John Elliott Season 9 campaign, Institute continued the dark and electronically driven narrative of his runway show from the same year.
Shot by Patrick Maus, the campaign featured iconic locations around the city such as Funkhaus Studios, the famed broadcast headquarters for GDR’s state radio.
Spring Summer 17
For John Elliott’s SS17 show “Watching Water”, creative inspiration was rooted in the interactivity between light, water, and reflection.
In a nod to John’s consistent use of clean, simple materials, the set visualized an ongoing conversation between his designs and the natural elements.
Instead of a traditional runway, models marched alongside a reflection pool with thunderous music playing overhead. Meanwhile, mirrors bounced light across the room and echoed shadow play along the walls.
Producer Lee Bannon was brought on to compose an original mix from behind the runway, while Boiler Room live streamed the event to millions of subscribers worldwide marking the inaugural Boiler Room Fashion Show. The show was ranked as one of the Top-10 shows of the season, globally.
Fall Winter 16
For John Elliott’s FW16 show, titled “Over The Line”, Institute took conceptual high ground in the Berlin nightlife aesthetic.
Inviting themes of tension, disorientation, and friction, the set heavily echoed the starkness of the great European city - detailed by muted visual cues from the underground club scene.
Layered mirrors, stroboscopic lights, and towering subwoofers outlined the runway, while a music collaboration with underground techno mainstays Woo York brought a stormy, live track to the audience.
Spring Summer 16
For John Elliott’s SS16 collection, both the creative and show concept were based off an unconventional inspiration trip through Vietnam.
An 11 day marathon, spanning from Ho Chi Minh City to Hanoi and run by John and Nate Brown, set the vision for a unique, athletic-conceptual approach.
Particularly moved by the acid washed concrete and neon signs of Southeast Asia, Institute devised a set around the feelings of chaos and enchantment channeled through the city streets.
In line with the set and collection visuals, music was sampled from videos taken at traffic stops along the journey and repurposed by producer Danny Daze.
Fall Winter 15
For John Elliott’s FW15 collection and debut show at NYFW, Institute delivered a set design inspired by John’s home city of San Francisco.
The runway featured 75 individually circuited fluorescent lights and 8 custom tile structures, and was lauded in a style.com write up titled “Meet the most popular kid at New York Fashion Week.”
Season 5 Campaign
Inspired by California desert architecture, Institute selected the Rosa Huerta house in Joshua Tree for John's Spring Summer 2015 collection.
The campaign was shot by Patrick Maus and featured models Shaun Ross and Lucky Blue Smith, bringing the smart and modern attitude desired for the brand's debut campaign.
Institute’s aim in redesigning Nike’s elite 45 Grand St. facility was to create a fully progressive and functional fitness experience.
Rooted in modularity, the concept emphasized the ability to transform and adapt to each user’s personal experience – whether he or she be a high school track star or an NFL MVP.
Changeable set pieces, innovative storage use, and flexibility to repurpose rooms throughout the space were integral to the design, while the use of raw, deconstructed materials signified high-performance and functionality.
Implementation of the NIKE+ app was also a key initiative, marrying technology with the emotional audio and visual cues inherent in the environment.
In an effort to provide the ultimate interactive workout experience for 300 of Nike’s top cultural influencers, athletes, and buyers, Institute collaborated with Todd Tourso for a unique, one-night only installation.
A 20’ x 20’ LED cube was erected in the iconic Cipriani’s of downtown NYC, serving as the backdrop for a massive group workout. The restaurant was transformed from an elegant dining venue into a visually captivating music and fitness experience, displaying an array of lights and visuals through the 45 minute routine.
Spring Summer 16
For his SS16 and 10 year anniversary runway show, Alexander Wang brought Institute on board to develop a powerful visual experience in honor of his 10th anniversary.
Alongside iconic set designer Stefan Beckman, a custom 150’ projection screen was built, serving as the runway’s backdrop and visceral retrospective of the iconic designer’s career.
After the film, the event transformed into a massive warehouse party, with the projection screen providing visuals throughout the night.
Institute was brought on to develop the creative strategy, brand identity, and visual system for the Fall 2017 launch of Panacea Skincare.
Inspired by the continuity provided by Panacea's daily routine through day and night, as well as the genderless quality of its products, the studio concentrated the core visual elements around connectivity and fluidity. Neutral colors, circular motifs, and an infinite line all speak to the seamless integration that Panacea promises to its users' morning routine.
Institute's services for the Panacea brand launch included Creative Direction, Branding, Packaging, Web Design, Content Production, Copywriting, and Social Strategy.
To emulate and transcend last year’s KITHLAND, Institute and Kith converted Classic Car Club Manhattan into a spectator sport complex, complete with bleachers, championship banners, and a custom-built 94 foot long screen.
Featuring appearances by legendary athletes Scottie Pippen and Lebron James to debut their respective collections, the night was capped off by a soundtrack created live by New York staple DJ Premier.
Through purposeful and wholistic creative direction, Institute and Kith combined monolithic set pieces with artful content and sound to create a one-of-a-kind sports multiplex experience. The entire show was live streamed to a global audience via Kith’s Instagram.
With an unprecedented number of collaborations feautring adidas, Nike, Coca-Cola, Moncler, Bergdorf Goodman, Calux, Champion, Iceberg, Nishikawa, Nonnative, OFF-WHITE, Asics, Clark’s, Fracap and Timberland, Kith again managed to upend the traditional fashion show once again and has created an industry wide multimedia spectacle that fans can look forward to.
For Kith’s pop-up shop at Maxfield’s LA, Institute was brought on to transport the Queens World's Fair to Melrose Ave, complete with a Unisphere, national flags and vintage New York food carts.
The ten foot tall Unisphere modern replica was constructed from steel and sat in the center of the space as a monolith, surrounded by the national flags of the countries affected by the recent travel ban in a subtle gesture of solidarity.
New product was positioned atop acutely designed glass cubes, detailed with a condensation effect as a versatile nod to the fountains that surround the Unisphere in Queens.
The experience coincided with a new campaign and product release dubbed "Love Thy City" which included jackets, hoodies, hats and footwear. Notable guests ranged from professional athletes to cultural icons.
When KITH approached Institute for their first ever runway show, a shared passion for the unique and unforgettable made for the New York institution's ardent NYFW debut.
The concept of KITHLAND was born - and with it - a night of performance and technology driven programming. Chaptered by segments of exclusive music and creative content, 90 looks were presented from the brand’s “Beach”, “City”, and “Mountain” collections.
Artists such as Fabolous, The Lox, Mase, Ja Rule, and A$AP Rocky stormed the stage, DJ’d by A-Trak which then seamlessly transformed into an epic after party.
The experience was live-streamed across the globe on kithnyc.com and was widely celebrated as the must-see show of the week.
Rag & Bone
Spring Summer 16
With the goal of redefining the traditional runway show, Institute joined Rag & Bone’s SS16 show with a host of previously unseen angles and camera techniques. Drones, Go Pros and a custom 360 rig offered aerial perspectives and time-lapse effects to the viewer experience.
Providing audience and media with a vantage point previously unseen, viewers could truly see behind the scenes and enjoy a full 360 experience of the show.
The deeper and more revealing presentation established a voyeuristic element to those present, while also allowing those without a seat to participate in the allure of NYFW in an entirely new way.
Clos19, LVMH’s premier destination for elevating hosting approached Institute to bring its tentpole U.S. launch to life through a vivid, memorable experience
Institute conceptualized and produced the launch dinner and strategically captured film and photo content for Clos19 to utilize across a variety of mediums.
The experience reflected distinct hosting styles of three modern cultural icons: Cecilia Dean, Derek Blasberg and our friend Heron Preston - who also DJ’d the evening. Each room was enclosed by monolithic mirrored structures and floral design, each unique to the host of that room.
Through these set elements and a thoughtful experience, Institute created an environment that clearly discerned between each person’s hosting style while tying a clear thread between each dinner to represent the art of hosting with impeccable taste.
Fondation Louis Vuitton
With 48 hours notice, Institute was brought on to art direct four charity shows for Mr. West just outside Paris, France with his creative studio, DONDA.
Held at Frank Gehry's famed Fondation Louis Vuitton museum, the shows were brought to life with the help of renowned artist Steve McQueen and photographer Jackie Nickerson.
A massive 7-screen structure was erected in the auditorium of the museum, where Mr. West performed four consecutive nights in front of a continuously sold out audience.
When Institute was asked to art direct the live broadcast of Mr. West's 90 minute Glastonbury set, there was great potential to help deliver one of the headline performances of his career.
Against monumental odds leading up to the performance, the audience was enthused by a thrilling 30 song set - held under a vast monolith of par-cans that weighed several tons.
The BBC broadcast reached an audience of 350 million viewers worldwide and was also available to watch in its entirety as a YouTube live-stream.
Continuing its partnership with DONDA for Yeezy Season Two, Institute collaborated with Vanessa Beecroft and Prodject for yet another minimalist and avant-garde approach to the collection.
After much hype and anticipation from the global fashion arena, the show was a viral success and was once again live streamed to millions of viewers worldwide.
In developing a creative narrative around Mr. West’s iconic Season One show, Institute worked with DONDA, Adidas, Villa Eugenie, and contemporary artist Vanessa Beecroft to deliver an unforgettable debut and cross collaboration.
Featuring a stark, utilitarian aesthetic, the show received extensive coverage and was live streamed to millions of viewers worldwide.
Formation World Tour
During the creative development of Beyonce’s critically acclaimed Formation World Tour, Institute was brought on to help structure the concert’s narrative and overall look and feel.
Staying true to the powerful messages present in her sixth studio album Lemonade, the show garnered huge commercial success and occupied Billboard’s No. 1 slot on the list of best-attended summer tours.
On The Run
After a successful lineage of projects with Beyonce and Jay Z, Institute continued its partnership with Parkwood Entertainment for one of 2014’s most successful tours: On the Run.
Realizing an immense vision with Parkwood’s creative team - which included a true “Bonnie and Clyde” inspired love story - Institute directed visual elements across the tour that led to iconic and provocative imagery complementing Dikayl Nikesh’s cinematic storyline.
Grossing $100 million in the first 19 U.S. shows alone, On the Run was widely celebrated for its detailed storytelling and visual experience.
When Institute was approached for Beyonce’s performance at the 2014 VMAs, there was a shared vision to build the 15 minute stage time around her namesake visual album released earlier that year.
Prior to accepting her Video Vanguard Award onstage, she sang the full track list, which was remixed into a seamless audio and visual explosion.
Institute conceptualized, shot, composited, and stage designed the medley, which was lauded by some as the performance of her career.
Spring Summer 17
Institute welcomed CFDA Vogue Fashion Fund Finalist Morgan Lane to NYFW with the brand’s debut presentation of the SS17 Lingerie and Swimwear collection.
Bringing live music, neon lights, and lingerie into a psychedelic set design, a navigable “walk around” experience was established for guests to fully absorb the collection.
Intermittent performances by Sofi Tukker surprised guests as they explored the vignettes, while a cast of 14 models danced along among the set for the duration of the show.
Magna Carter World Tour
Jay Z approached Institute to direct the visual language for his instantly sold out world tour: Magna Carter.
A complex, 90 minute mix of lo-fi surveillance footage gave life to the stage - including security cams and mugshots with a dark and minimal edge.
To ring in the new 2017 year, Patron brought Institute on board to create a film that honors the spirit of celebration. Through the use of sound design, editing and composition, Institute distilled the celebratory mood into an energetic one minute montage.
The message was singular: Patron didn’t set out to create moments, only to perfect them
The film debuted just before New Years Eve on Patron's website and social channels and continues to live on throughout the year across a multitude of platforms.
PROJECT: Apparel Collection
For their new experimental facility in Soho, Equinox came to Institute to help craft a narrative around a limited-edition apparel collection. The PROJECT conversation was based around a new form of communal fitness - more expressive and less constrained, while also embracing and promoting inclusivity.
To outfit the space, Institute devised a series of codified technical garments, using both military and futuristic motifs as graphic references. The designs were also positioned in a nod to the future of Equinox, as the brand continues to pioneer the frontiers of the wellness space.