PROJECT: Apparel Collection
For their new experimental facility in Soho, Equinox came to Institute to help craft a narrative around a limited-edition apparel collection. The PROJECT conversation was based around a new form of communal fitness - more expressive and less constrained, while also embracing and promoting inclusivity.
To outfit the space, Institute devised a series of codified technical garments, using both military and futuristic motifs as graphic references. The designs were also positioned in a nod to the future of Equinox, as the brand continues to pioneer the frontiers of the wellness space.